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Beating Cancer with Public Outreach

The European Network for Young Cancer Survivors
When it comes to beating cancer, half the battle is raising awareness. That’s why we are particularly proud of its creative contribution to a public outreach campaign led by Childhood Cancer International Europe.
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    Consultation
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    Creative strategy

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    Visual identity
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    Logo design
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    Marketing materials
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    Social media strategy
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    Social media campaign
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    Market research
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    Branding kit
Part of Europe’s Beating Cancer Plan, the EU-CAYAS-NET project aims to build a European Network of Youth Cancer Survivors and create a knowledge centre and interactive platform for social networking. The project is led by a consortium of patient advocates that includes CCI Europe.

The Brief

The goal was to turn childhood cancer on its head: to create a safe space where young people can get answers to questions, share with like-minded people and, last but not least, have fun. So, when Childhood Cancer International (CCI) Europe asked us to help design a communications campaign for its European Network for Young Cancer Survivors (EU-CAYAS-NET) project, we jumped at the opportunity.

A Symbol of Hope

With time being of the essence, we quickly got to work. To start, we organised a number of brainstorming and info-gathering sessions with both young cancer survivors and activists. This ensured we fully understood the challenges and opportunities surrounding the project. Thanks to our keen understanding of the mission and our close collaboration with the client, karma.agency was able to deliver a visual identity that met the project’s goal of engaging with young people. This work included designing a logo that uses a playful font accompanied by a gold ribbon, the international awareness symbol for childhood cancer.

Your Social Media Co-Pilot

With the goal of building a ‘network of survivors for survivors’, the project looked to use social media to engage with its intended audience. To help, karma.agency not only crafted a comprehensive social media strategy, we also served as the project’s social media co-pilot – supporting the development and implementation of a range of campaigns and activities over the course of two years.

Tools to make the European forum shine !

In addition to the visual identity and social media support, karma.agency delivered a tailored branding kit to guide the client on how to best leverage all the provided deliverables for future success. Other key outcomes of our work included social media visuals, a roll-up banner, leaflet, market and audience audit, and social media strategy.

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